New Nail Time & Spa
Case Study Details
POS Software Solution for New Nail Time & Spa
Nail Time & Spa is started exclusively for enhancing the beauty and well being of our customers by delivering latest Nail and spa services. We celebrate the individuality of our customers and offer them tailored services which suit them the best.
About this Project
Nail Time and Spa believe in celebrating individuality and aim to offer their services to enhance the beauty of their customers. They offer a variety of spa services ranging from manicure, pedicure to nail enhancements and aromatherapy. For each of their customers, they offer individualised care and specifically tailored services.
Business Challenges
The beauty industry is a fast evolving and highly competitive market. And in an industry that deals with people’s health and appearance, trust is a valuable resource. The primary requirements to survive in a spa business include – an ability to keep up with the trends, understanding the expectations of the clients and gaining the trust of your client.
However, the business is exposed to a variety of challenges. One is the growing competition and cut neck competitive marketing strategies. Second is to keep up with the changing market trends while meeting the demands of the customers. Another major challenge is that customers expect the services to be tailored specifically to their needs. Above all this, it can be really difficult to manage promotions, training the employees with the skills, people preference of customers and more. All such factors coupled with the usual problems associated with a business make it extremely difficult to manage a spa business.
Solutions
For a spa business like Nail Time and Spa, who value individualised services for their clients, Truekonnect’s POS system makes it extremely simple to manage all the details of their clients, including their preferences, customer relationship details, engagement patterns, regularity etc. all in one place. This enables the business to showcase that they value their customers and also enables them to customise these services to improve the experience for their customers.
The modern POS software coupled with the website by Truekonnect helps Nail Time and Spa with managing their appointments, scheduling the availability of their employees and enabling customers to make their bookings and choose their services.Furthermore, with their strong SEO services and an artistic website design, Nail Time and Spa can showcase their business online, run successful promotional campaigns and stay connected with the customers easily.
Client Details.
New Nail Time & Spa
Project Date.
01 Dec 2017 to Present
Project Type.
SEO and Digital Marketing
What We Did
HERE IS OUR PROGRESS FOR THIS CLIENT
Competitor
Analysis
With our efficient team, we found how the competitors are marketing themselves to acquire new customers and what challenges they are facing.
Keywords
Research
Keywords research is highly important as well as placing those keywords properly in the content of the website. Keywords make a huge impact on a website's SEO rankings and hence we made it a priority to work extensively on this part.
Meta Tag
Optimization
Meta tags are small snippets of text that are used to achieve a better ranking as the search engines automatically prefer meta tag optimized sites.
Conversion
Tracking
Conversion tracking proved to be highly useful in finding the potential customers from the list of random visitors and target them with promotional campaigns. It also helped to identify the best avenues that attract customers more than the others.
Website
Optimization
A POS system and a good website can only bring you results if your website is SEO optimized and enjoys the desired traffic that helps to convert into new visitors.
Google Analytics
& GSC
The analytics part is important to analyze how the website and the promotional activities scored in real-time. We successfully identified the niche areas that needed improvement and worked on the same to obtain better results.