Casino Car Wash
Case Study Details
POS Software Solution for Casino Car Wash
Casino Hand Car Wash is an automobile cleaning company which lands the car wash market with the motive of defining the service in completely new and luxurious way.
About this Project
The auto detailing industry is a highly competitive space, and in this market Casino Car Wash is a premium name. Established with the motive to redefine car service with its best in class auto detailing services and superior delivery, the company believes in providing high-quality service while employing environment-friendly ways to contribute to nature.
Business Challenges
Running a service based business comes with a variety of challenges. The primary ones being understanding the customer's requirements and meeting their expectations. Following these are - keeping up with the market standards, keeping up with the regulations and delivering client-centric delivery. For a car washing service business, these challenges are appended by the cost of setting up the entire business - employing skilled workers, buying expensive tools and equipment, and also maintaining an inventory of chemicals and products to deliver the services. Another big challenge is fighting the competition and building trust with the customers to have them choose your service.
Solutions
With the POS services offered by Truekonnects Inc., the business can easily track their clientele, record of their requirements, their preferences and other special details with ease. This enables the workers to deliver the expected outcomes while reducing the chances of mistakes. The POS software also enables Casino Car Wash to keep track of their utilisation of products on these services and charge their clients accordingly - thus making the entire business process seamless. The reliable POS system enables the business to manage different packages and customer memberships easily, therefore helping them achieve their motto of superior delivery.
As the company grew its presence online, dedicated SEO services enable the business to draw the required attention of the clients while offering details of their services. This helps the potential clients to choose what they need and also eases the business process for the company. With a seamless website designed by Truekonnect, Casino Car Wash can easily share details about their services, packages and pricing details with the customers, therefore educating their customers and delivering specialised service.
Client Details.
Casino Car Wash
Project Date.
15 Nov 2017 to Present
Project Type.
SEO and Digital Marketing
What We Did
HERE IS OUR PROGRESS FOR THIS CLIENT
Competitor
Analysis
With our efficient team, we found how the competitors are marketing themselves to acquire new customers and what challenges they are facing.
Keywords
Research
Keywords research is highly important as well as placing those keywords properly in the content of the website. Keywords make a huge impact on a website's SEO rankings and hence we made it a priority to work extensively on this part.
Meta Tag
Optimization
Meta tags are small snippets of text that are used to achieve a better ranking as the search engines automatically prefer meta tag optimized sites.
Conversion
Tracking
Conversion tracking proved to be highly useful in finding the potential customers from the list of random visitors and target them with promotional campaigns. It also helped to identify the best avenues that attract customers more than the others.
Website
Optimization
A POS system and a good website can only bring you results if your website is SEO optimized and enjoys the desired traffic that helps to convert into new visitors.
Google Analytics
& GSC
The analytics part is important to analyze how the website and the promotional activities scored in real-time. We successfully identified the niche areas that needed improvement and worked on the same to obtain better results.